Sync License
Grants permission to use a song in film, TV, advertising, games, or other visual media.
When it's used
When a music supervisor or brand wants to license a track for a specific placement.
Key terms it should cover
- Description of use (project, scene, media type)
- Territory and term
- Media/platform scope
- Sync fee (composition) + master use fee (recording)
- Exclusive vs non-exclusive
- Credit requirements
- Approval rights over the specific edit
Who signs
Whoever controls the composition and whoever controls the master — sometimes the same person.
How Mercury handles this
The Sync Marketplace runs a structured request-to-license flow: supervisor submits project details, artist reviews and either approves standard terms or countersigns a generated license.
Not legal advice. These are educational summaries and templated agreements. For high-value or unusual deals, always consult a qualified entertainment lawyer.