About Rift
The music business,
finally in one place.
Rift is the operating system for independent artists, producers, and labels. Every royalty tracked, every split signed, every beat licensed — in one workspace built for how music actually gets made.
India has more independent musicians per capita than any country on earth. It also has the worst per-stream payouts, the most opaque royalty accounting, and the fewest tools built for its market realities.
Rift exists because that gap shouldn't exist. The infrastructure — split sheets, licensing, distribution, publishing administration — has been standardised globally for two decades. What was missing was a stack designed around Indian workflows, currencies, PROs, and the reality that most artists here are also producers, engineers, and managers.
We're a small team in Bengaluru, Mumbai, and Delhi. Everyone on the team ships music. Everyone on the team has felt the ambient tax of scattered dashboards and lost paperwork. Rift is the tool we wanted.
Principles
What we believe.
Artists own everything.
Rift never touches your masters, your publishing, or your data. Ownership is the product.
Transparency by default.
Every royalty visible. Every deduction itemised. Every split timestamped. No black boxes.
Built by musicians.
Every person on the Rift team ships music. We build the tool we needed at 2am before a release.
1,200+
Independent artists
₹8.4Cr
Royalties reconciled
24k
Split sheets signed
12
Cities represented