Merch Licensing Agreement
Sets terms when an artist's name, logo, or likeness is used on merchandise by a third party.
When it's used
When working with an external merch manufacturer or a licensed brand collaboration.
Key terms it should cover
- Scope of licensed IP (name, logo, artwork, likeness)
- Royalty rate per unit sold
- Territory and sales channels
- Approval rights over designs
- Term and minimum guarantee
Who signs
The artist (licensor) and the merch company (licensee).
How Mercury handles this
Relevant only for third-party manufacturing. Most independents doing small drops use the in-house Merch Drop tool.
Not legal advice. These are educational summaries and templated agreements. For high-value or unusual deals, always consult a qualified entertainment lawyer.